After more than four decades in business, I have come to realize that one key truth about business has come to supersede all others: lead generation is at the foundation of success. As a business coach, I am absolutely dedicated to ensuring that my clients recognize this imperative and build habits that support lead generation as Job No. 1.
We are, after all, capable of so much more than we realize—and funding the great life that we dream of calls for a steady stream of leads, especially in the real estate industry. The alternative is a recipe for either an unmanageable feast-or-famine roller-coaster, or ultimately, business failure.